Keller, K. L. (2008). Strategic brand management: Building, measuring, and managing brand equity (3rd ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.
Chicago Style CitationKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
Trích dẫn MLAKeller, Kevin Lane. Strategic Brand Management: Building, Measuring, and Managing Brand Equity. 3rd ed. Upper Saddle River, NJ: Pearson/Prentice Hall, 2008.
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